A Top-Down Guide to Driving External Traffic to your Amazon Store


Driving significant web traffic to your Amazon store or product pages is more crucial than you think. Regardless of what you sell, it’s important to pull in external traffic from left, center, and right especially if your store isn’t ranking highly on Amazon. Increased traffic from outside Amazon will not only elevate your rankings and boost your sales velocity, but it’ll also enhance your store visibility, and make your products stand out in a sea of competition.

More importantly, if you’re launching an Amazon store or introducing new products on the platform, developing a compelling inbound marketing strategy is paramount. Oftentimes that means pulling in traffic from social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, and Google+, just to name a few. Besides, you want to attract visitors from search engines like Google, Bing, and Yahoo. Don’t forget that your website and blog can also play a key role in this.

Wondering how to nail the art of driving external traffic to your Amazon product store? If yes, we have got you covered. In this 6-part blog series, we are going to walk you through tried-and-true tips, marketing tricks, and tweaks that you need to make to snag more traffic for your store, and take your sales to the next level.

Part I: Why You need to Drive External Traffic to your Amazon Stores

Again, driving traffic to your Amazon product pages from outside sources such as blogs, social media, search engines, and more can do wonders for your store in more than one way. Here are some of the most compelling benefits of attracting more outside traffic to your store on Amazon:

Creates More Buzz for your Product Launches

If you have just launched an Amazon store, the chances are that you will struggle with sales in the first few months. That’s where driving external traffic can come especially handy. It lets you build pizzazz for your brand, your products, and your store. That’s why this approach is incredibly important for product launches.

Grows your Sales

Just like foot traffic to a physical store, increased external traffic to your Amazon product page allows you to grow your sales.

Help you Grow your Customer Reach and Build a More Resilient Brand

Even if you rank highly on Amazon, pulling in outside traffic to your product landing pages lets you garner more loyal customers. This way, you can boost your sales even further as well as build a more resilient brand that relies less on Amazon.

It’s Important for Sustainability

The last thing you want for your brand is to be entirely dependent on Amazon’s will. As such, outside traffic allows you take charge, and build a more resilient brand that’ll be around in the long run.

Wrapping up: Driving external traffic to your stores on Amazon as well as AliExpress, Shopify, and other e-commerce platforms enable you to grows sales, build a more loyal customer base, executive successful product launches, and create a more resilient brand. The end game is to gain an edge over your competition.