It’s estimated that 41 pc of shoppers start their hunt on Amazon, but what about the other 59 pc or so? We’ve already covered how to create traffic-generating landing pages and drive external traffic from Facebook and YouTube.
In this post, we are going to walk you a step-by-step guide on how to leverage Google Adwords to pull in traffic to your Amazon product pages.
What’s Google Adwords?
It’s an ad channel that allows you to display ads to users searching for a specific keyword in Google. If you sell herbal tea on Amazon, for instance; you can target people who search keywords like best herbal tea, quality tea, healthy tea, etc in Google. Currently, the search giant shows ads on the bottom and top of the organic search results. It’s a formidable way to relay traffic to your Amazon store because these ads are unmissable.
Step #1: Make your Landing Pages Google Compliant
Google has been known to disfavor pages that flout their rules. For your landing pages to be compliant with Google search terms and condition, it should include an explicit link to your privacy page and navigation menu or elements that link away from pages.
Step #2: Create a Google Adwords Account
If you haven’t already, created a Google Adwords account. It should be pretty straightforward, just like setting up a social media page or email account. Even better, you may be eligible for a $75 coupon if you haven’t used it before.
Step #3: Research Keywords
What’s a keyword? It’s a phrase or string of words a person searches in Google. Picking the right keywords is a crucial aspect of running a successful Adwords campaign. Low-quality keywords are a pain to optimize for and deliver paltry traffic.
Thankfully, there are several keyword research tools and resources out there, include Keyword Planner by Google. Start off by pasting your landing pages URLs and click “get ideas.” Google will output a list of keywords you can focus on your campaign.
Step #4: Create an Ad Campaign
Google Adwords interface makes it easy to create ad campaigns. Choose “get website visits” and paste your landing page URL to use ads to drive traffic to your Amazon store. If you are targeting US consumers, choose USA and English as the language preference.
Step #5: Create a Compelling Ad
While there’s no magic bullet to creating compelling Google ads, it all boils down to copywriting. Here are some tips you might want to follow to whip ads that’ll generate buzz, get more eyeballs, and drive traffic:
- Use top keywords in your ad copy
- Include a clear call-to-action
- Include time-sensitive offers to encourage action
- Capitalize all words