You deserve better than a low organic reach on Facebook
Since you are probably looking to launch Facebook ads for your online store or Amazon products, it’s good that you get familiar with the dos and don’ts of Facebook advertising.
Facebook marketing can be a hard nut to crack, and not everyone who runs campaigns are bound to succeed. From writing award-winning headlines accompanied by jaw-dropping images, nothing is as easy as you would probably think. Facebook can drain your budget fairly quickly, if you don’t get help or use great tools like Zenia. 😃
Despite having followed every rule in the book, the whole campaign can backfire, and that’s when you’ll have lost your time and money. Mistakes are quite commonplace, and nobody is safe from these pitfalls. Even big brands and blue-chips make mistakes, when creating their Facebook advertising campaigns.
But, the moment you manage to crack it, the vast benefits of huge leads and conversions will be yours for the taking. Check the following list of common game-changing practices and expensive malpractices when it comes to Facebook ads…
- Choose Creative, Top-Quality Images and the logo of your store
It will be practically impossible to attract the attention of your target clients using lackluster, low-quality images on your Facebook ad. Whether you use a graphic designer, a free tool like Canva, or choose HD, eye-catching photos, your choice of image and emojis should be attractive to your audience.
- Try to remain Personable and Relevant
Social interactions are the heart and soul of Facebook, and your ads should feature the same. Humanize your campaign using photos and content that can be related with. Ideally, try to blend them to form a visually appealing advert. This is the best way of establishing legitimate and personable connections.
- Keep it simple with a Call-to-Action
Don’t fill it with tons of messages – Facebook hate this! Create an ad with few words for the headline and message, and if it’s a video, don’t forget to include a subtitle. This way, you will not lose the customer’s attention when the message is being broadcasted. Furthermore, don’t forget to add a call-to-action that tells the viewer what to do next – Buy now, Sign up, or grab a discount code etc…
- Too much information or complex concepts are a No-No!
It’s pointless to confuse your customers with needless terms or clutter the whole ad with content. It’s crucial that you keep everything simple with a relevant photo and at most 20% content. If possible, let the headline and the photo capture everything and a little subheading to drive the point home!
- Don’t post sporadically
It’s a no-brainer: if you only post once every now and then, nobody will trust you enough to make a purchase. So, post regularly and keep tracking the analytics. Posting regularly will earn you loyal followers and your brand will grow.
- Don’t be a turn-off!
It’s critical that you be on par with your audience by posting what’s relevant and engaging. Annoying ads that feature recycled stock images will not earn you any leads or sales, trust me!
Therefore, don’t post ads all the time, or fail to reply to comments and inboxes. Sometimes, post quotes, beautiful or funny photos, questions, free advice, links to industry news…anything exciting!
Thanks for reading, if you have any questions, please comment below. Make sure that you log in and use Zenia, today.