Facebook Advertising for Amazon Sellers: The Dos and Don’ts

You deserve better than a low organic reach on Facebook

Since you are probably looking to launch Facebook ads for your online store or Amazon products, it’s good that you get familiar with the dos and don’ts of Facebook advertising.

Facebook marketing can be a hard nut to crack, and not everyone who runs campaigns are bound to succeed. From writing award-winning headlines accompanied by jaw-dropping images, nothing is as easy as you would probably think. Facebook can drain your budget fairly quickly, if you don’t get help or use great tools like Zenia. 😃

Despite having followed every rule in the book, the whole campaign can backfire, and that’s when you’ll have lost your time and money. Mistakes are quite commonplace, and nobody is safe from these pitfalls. Even big brands and blue-chips make mistakes, when creating their Facebook advertising campaigns.

But, the moment you manage to crack it, the vast benefits of huge leads and conversions will be yours for the taking. Check the following list of common game-changing practices and expensive malpractices when it comes to Facebook ads…

The Dos

  • Choose Creative, Top-Quality Images and the logo of your store

It will be practically impossible to attract the attention of your target clients using lackluster, low-quality images on your Facebook ad. Whether you use a graphic designer, a free tool like Canva, or choose HD, eye-catching photos, your choice of image and emojis should be attractive to your audience.

  • Try to remain Personable and Relevant

Social interactions are the heart and soul of Facebook, and your ads should feature the same. Humanize your campaign using photos and content that can be related with. Ideally, try to blend them to form a visually appealing advert. This is the best way of establishing legitimate and personable connections.

  • Keep it simple with a Call-to-Action

Don’t fill it with tons of messages – Facebook hate this! Create an ad with few words for the headline and message, and if it’s a video, don’t forget to include a subtitle. This way, you will not lose the customer’s attention when the message is being broadcasted. Furthermore, don’t forget to add a call-to-action that tells the viewer what to do next – Buy now, Sign up, or grab a discount code etc…

The Don’ts

  1. Too much information or complex concepts are a No-No!

It’s pointless to confuse your customers with needless terms or clutter the whole ad with content. It’s crucial that you keep everything simple with a relevant photo and at most 20% content. If possible, let the headline and the photo capture everything and a little subheading to drive the point home!

  1. Don’t post sporadically

It’s a no-brainer: if you only post once every now and then, nobody will trust you enough to make a purchase. So, post regularly and keep tracking the analytics. Posting regularly will earn you loyal followers and your brand will grow.

  1. Don’t be a turn-off!

It’s critical that you be on par with your audience by posting what’s relevant and engaging. Annoying ads that feature recycled stock images will not earn you any leads or sales, trust me!

Therefore, don’t post ads all the time, or fail to reply to comments and inboxes. Sometimes, post quotes, beautiful or funny photos, questions, free advice, links to industry news…anything exciting!

Thanks for reading, if you have any questions, please comment below. Make sure that you log in and use Zenia, today.

Facebook Marketing tips for beginners

Are you new to Facebook Marketing, or trying to catch up with your competitors?

Do you want to get a leg up on the competition? Would you like to market on Facebook just like they do? Do you need to know how to out-compete these other companies?

It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.

First off – make sure you have a Facebook Business Page! Done? Good, then let’s continue…

  1. Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. Presenting a professional way of speaking will inspire respect and trust from your customers.
  2. Create regular interaction with your followers so you understand their needs and interests.
  3. Make sure you take notice when people post on your page. The public can offer many great ideas. Don’t forget that your fan base is what has helped you get to where you are now.
  4. The best way to engage your followers is to reply to what they write on your wall or about your company. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to everyone that you can, and make sure that you’re replying to complaints first.
  5. Give away free items to loyal or potential customers. Give away a desirable product to get people excited. Post who the winners are to your Facebook page; do this often to grow your business.
  6. Market your business and product on Facebook successfully by having a page that stands out from the crowd. Add colors and pictures to your page. Facebook users usually respond better to these pages compared to plain ones.
  7. Regulate your page for spam. You can put filters in place that will help you to keep things on track when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
  8. When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and switch it to Promoted Post via your Wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
  9. You can improve the value of your Facebook page by changing the tabs to suit your business. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, when you have a contest going on, make a tab for just content info.
  10. Make sure you answer posts and comments on your wall. If someone reaches out to you, they deserve to be acknowledged. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
  11. Work hard to keep your Facebook fans informed. However, this does not give you permission to overload them with too many postings each day either. Be sure you have updates that are comprised of quality content that is actually helpful to readers.
  12. Have some kind of a contest on your page if you want to increase how many “likes” that pages has. Discounts or free prizes are a good incentive. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
  13. If there’s no time in your life for Facebook marketing, look to tap an employee to help. The posts need constant attention if you’re going to be successful. It is not always possible for daily posting to be done by Facebook page owners. Although it will cost money for you to hire another person to do this, you may find out that this extra cost is necessary.
  14. Text doesn’t convey tone as well as speech, so pay attention to what you post. Posting Facebook messages that appear like a bot wrote them can cause fans to lose interest in you.
  15. If your Facebook campaign is not seeing immediate results, don’t give up. It is important to remember that Facebook marketing takes time to show results just like any other type of campaign. You need to wait a while so that your following can grow before you can expect sales.
  16. Make sure that you are current with new features on social networking sites. Your users will be taking advantage of the new features and you should be as well. Determine user interest in new features with your own testing.
  17. Fans trust you when they are personally invested in your company. This is true of marketing in general, and Facebook is no exception. You can even tell them that you had a barbecue this past weekend! Tell them how you use the product you are marketing.
  18. Your posts should be interesting and focused on only one thing. Include pictures that compliment the post. A great post with an even better picture is worth a lot. Be certain to “like” good comments from followers.
  19. You do want to regularly update your Facebook page, but you don’t want overdo it. Post content that interests people. You are going to alienate your clients very quickly if you post too often.
  20. You can use tabs on the fan pages on Facebook to keep sales messages separate from all of the other content. People will enjoy purchasing items more if they’re not feeling forced. If you designate a deals tab, people will be able to click on it only if they want to.
  21. Tell your followers about how much you appreciate what they do for you from time to time. Make a post just to say thank you or make note of a special holiday by mentioning them. You might also like to reward them with coupons, free samples or other rewards.

There is no longer a reason for not blowing the competition away now that you have gained the information from above.

You are now able to teach them about success! Take this great advice and start using it to reach out to the world.

Make sure you sign up or login to www.zenia.ai and connect your business page, so that you can easily manage everything that goes on there.

Thanks for reading!

भाग III: फेसबुक से अपने ऍमेझॉन (Amazon) स्टोर में यातायात कैसे चलाएं

“फेसबुक” सोशल मीडिया का निर्विवाद सुपरस्टार है। और 1.09 बिलियन से अधिक सक्रिय मासिक उपयोगकर्ताओं के साथ, जो हर दिन औसतन 20 मिनट खर्च करते हैं, इसमें कोई आश्चर्य की बात नहीं कि फेसबुक यातायात को बोर्ड में सबसे मूल्यवान यातायात माना जाता है। ये सच है; फेसबुक ने हाल के एक अध्ययन के मुताबिक ऍमेझॉन (Amazon) के 20 वें से अधिक वफादार आगंतुकों (outperforming) को Digg (16.5 पीसी), Yahoo! (15 पीसी), Google (12 पीसी), Bing (12 पीसी), और Twitter (10.5 पीसी) से बेहतर प्रदर्शन किया है। मैशबल द्वारा प्रकाशित

इसके अलावा, हाल ही में एक सर्वेक्षण ने पुष्टि की है कि 41 फीसदी सहस्राब्दी और 86 फीसदी महिलाएं फेसबुक और इसकी बहन प्लेटफॉर्म, इंस्टाग्राम की ओर रुख करती हैं। इससे कोई फर्क नहीं पड़ता कि आप इसे कैसे देखते हैं, जब आपके उत्पाद लैंडिंग पृष्ठों (landing pages) पर बाहरी ट्रैफ़िक (external traffic) चलाने की बात आती है तब फेसबुक आपका go-to सोसिअल मीडिया प्लॅटफॉर्म होना चाहिए और प्रॉडक्ट लँडिंग पेजेस।

उत्पाद लैंडिंग पृष्ठों (landing pages) पर बाहरी आवागमन ड्राइव करने के लिए फेसबुक का उपयोग करने के लिए 5 अंदरूनी रहस्य

# 1। अपने लक्षित दर्शक को जानें

यह कोई बड़ा रहस्य नहीं है कि सिर्फ किसी के बारे में फेसबुक पर है, लेकिन आपका सामान्य उत्पाद खरीदार कौन है? इसलिए, इससे पहले कि आप अपने उत्पादों को बढ़ावा दें, फेसबुक विज्ञापन खरीदें या अगली सोशल मीडिया प्रतियोगिता चलाएं, अपने लक्षित दर्शकों को समझना सबसे अच्छा है। उनकी रुचियां, पसंद, नापसंद, और क्या नहीं हैं? उन्हें फेसबुक पर टिक, टिप्पणी, संलग्न या साझा करने का क्या कारण है? ये लक्ष्य बाजार अंतर्दृष्टि है जो आपको अपने संभावित ग्राहकों के साथ बेहतर संपर्क बनाने और निर्माण करने में मदद करेगी।

# 2। एक फेसबुक फैन पेज जेनरेट करें

प्रशंसक पृष्ठ बनाने का लक्ष्य यातायात को ड्राइव करना और अपने ऍमेझॉन (Amazon) उत्पादों / स्टोर के लिए buzz बनाना है। उदाहरण के लिए, यदि आप चावल कुकर बेचते हैं, तो आप “स्वादिष्ट चावल व्यंजनों” का पृष्ठ बना सकते हैं। विचार यह है कि आप अपने उत्पाद के लिए एक प्रशंसक पृष्ठ नहीं बनाना चाहते हैं, लेकिन एक सामान्य पृष्ठ जो आपके आला में फिट बैठता है।

पृष्ठ आपको अपने आला में एक प्राधिकरण बनने में मदद करेगा। इस तरह, आपको अधिक पसंद और अधिक जुड़ाव मिलेगा। यदि आपके पृष्ठ में 2 मिलियन से अधिक प्रशंसक हैं, उदाहरण के लिए, आपके पास फेसबुक विज्ञापन का उपयोग करने के लिए 2 मिलियन + संभावित ग्राहक होंगे।

# 3। मूल्यवान सामग्री साझा करें

सामग्री कुछ भी हो सकती है जो आपके लक्षित दर्शकों के साथ अच्छी तरह से गूंजती है। यह कुछ मजाकिया वीडियो, मेमे, फोटो, ब्लॉग पोस्ट, समाचार, और प्रासंगिक लेख हो सकता है, बस कुछ का उल्लेख करने के लिए। सबसे महत्वपूर्ण बात यह है कि उपयोगकर्ताओं को अपने अमेज़ॅन स्टोर पर जाने के लिए एक जानबूझकर कॉल-टू-एक्शन जोड़ने में मत भूलना।

# 4। ऑफ़र पे छूट, प्रोमो कोड, और फ्रीबीज

फेसबुक उपयोगकर्ता मुफ्त चिजो के शौकिन हैं। आप अपने लैंडिंग पृष्ठों (landing pages) पर यातायात बनाने या अपने प्रशंसक पृष्ठ का निर्माण करने के लिए डिस्काउंट कोड और अन्य अनूठा ऑफ़र प्रदान कर सकते हैं।

# 5। डायरेक्ट ड्राइव यातायात: फेसबुक विज्ञापन खरीदें

हालांकि यह महंगा हो सकता है, फेसबुक विज्ञापन आपके उत्पाद पृष्ठों पर अविश्वसनीय ट्रैफिक चला सकते हैं। इसके अलावा, आप अपने मौजूदा ग्राहकों को फेसबुक या अपने लैंडिंग पृष्ठों के आगंतुकों पर पुनःलक्षित कर सकते हैं। किसी भी तरह से, फेसबुक पुन:लक्ष्यीकरण और यातायात के निर्माण के लिए एक महान उपकरण है।

Part III: How to Drive Traffic from Facebook to Your Amazon Stores

Facebook is the undisputed superstar of social media. And with over 1.09 billion active monthly users, who spend an average of 20 minutes every day, it’s no wonder Facebook traffic is regarded as the most valuable traffic across the board. That’s right; Facebook drives more than 20 pc of loyal visitors to Amazon, outperforming Digg (16.5 pc), Yahoo!(15 pc), Google (12 pc), Bing (12 pc), and Twitter (10.5 pc), according to a recent study published by Mashable.

Moreover, a recent survey confirms that 41 pc of millennials and 86 pc of women turn to Facebook and its sister platform, Instagram, to seek advice before deciding to make a purchase on Amazon. What a huge wake-up call, right? No matter how you look at it, Facebook should be your go-to social media platform when it comes to driving external traffic to your Amazon store and your product landing pages.

5 Insider Secrets to Using Facebook to Drive External Traffic to Product Landing Pages

#1. Know Your Target Audience

It’s no big secret that just about anyone is on Facebook, but who’s your typical product buyer? So, before you promote your products, buy Facebook ads or run the next social media contest, it is best to understand your target audience. What are their interests, likes, dislike, and whatnot? What makes them tick, comment, engage or share on Facebook? It is these target market insights that’ll help you reach and build better rapport with your potential customers.

#2. Generate a Facebook Fan Page

The goal of creating a fan page is to drive traffic to it and create buzz for your Amazon products/store. If you sell rice cookers, for instance, you can create a “delicious rice recipes” page. The idea is that you don’t want to create a fan page for your product, but a general page that fits into your niche.

The page will help you become an authority in your niche. This way, you’ll get more likes and more engagement. If your page has over 2 million fans, for example, you will have 2 million+ potential customers to market to using Facebook advertising.

#3. Share Valuable Content

Content can be just about anything that resonates well with your target audience. It could be a funny video, meme, photos, blog posts, news, and relevant articles, just to mention a few. More importantly, don’t forget to add a deliberate call-to-action asking the users to visit your Amazon store.

#4. Offer Discounts, Promo Codes, and Freebies

Facebook users love freebies. You can offer discount codes, giveaways and other irresistible offers to build traffic to your landing pages or build your fan-page following.

#5. Drive Traffic Directly: Buy Facebook Ads

While it might be costly, Facebook ads can drive incredible traffic to your product pages and generate pizzazz for your Amazon store. Besides, you can retarget your existing customers on Facebook or your landing pages visitors. Either way, Facebook is a great tool for retargeting and building traffic.

A Top-Down Guide to Driving External Traffic to your Amazon Store

Overview

Driving significant web traffic to your Amazon store or product pages is more crucial than you think. Regardless of what you sell, it’s important to pull in external traffic from left, center, and right especially if your store isn’t ranking highly on Amazon. Increased traffic from outside Amazon will not only elevate your rankings and boost your sales velocity, but it’ll also enhance your store visibility, and make your products stand out in a sea of competition.

More importantly, if you’re launching an Amazon store or introducing new products on the platform, developing a compelling inbound marketing strategy is paramount. Oftentimes that means pulling in traffic from social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, and Google+, just to name a few. Besides, you want to attract visitors from search engines like Google, Bing, and Yahoo. Don’t forget that your website and blog can also play a key role in this.

Wondering how to nail the art of driving external traffic to your Amazon product store? If yes, we have got you covered. In this 6-part blog series, we are going to walk you through tried-and-true tips, marketing tricks, and tweaks that you need to make to snag more traffic for your store, and take your sales to the next level.

Part I: Why You need to Drive External Traffic to your Amazon Stores

Again, driving traffic to your Amazon product pages from outside sources such as blogs, social media, search engines, and more can do wonders for your store in more than one way. Here are some of the most compelling benefits of attracting more outside traffic to your store on Amazon:

Creates More Buzz for your Product Launches

If you have just launched an Amazon store, the chances are that you will struggle with sales in the first few months. That’s where driving external traffic can come especially handy. It lets you build pizzazz for your brand, your products, and your store. That’s why this approach is incredibly important for product launches.

Grows your Sales

Just like foot traffic to a physical store, increased external traffic to your Amazon product page allows you to grow your sales.

Help you Grow your Customer Reach and Build a More Resilient Brand

Even if you rank highly on Amazon, pulling in outside traffic to your product landing pages lets you garner more loyal customers. This way, you can boost your sales even further as well as build a more resilient brand that relies less on Amazon.

It’s Important for Sustainability

The last thing you want for your brand is to be entirely dependent on Amazon’s will. As such, outside traffic allows you take charge, and build a more resilient brand that’ll be around in the long run.

Wrapping up: Driving external traffic to your stores on Amazon as well as AliExpress, Shopify, and other e-commerce platforms enable you to grows sales, build a more loyal customer base, executive successful product launches, and create a more resilient brand. The end game is to gain an edge over your competition.

“बुस्टेड पोस्ट्स याने कम समय, कम खर्चा और अधिक कमाई”

हाँ मुझे भी फिसलन (slides) पर मजा आता है !!

मुझे अंदाजा लगाने दो…

आप फेसबुक मार्केटिंग विशेषज्ञों से सुन रहे हैं कि आपको अपने प्रशंसक पृष्ठ (Fan page) पर पदोन्नति (boosted) पोस्ट का उपयोग नहीं करना चाहिए।

वे दावा करते हैं, यह पैसे की बर्बादी है।

उदाहरण के लिए, डेनिस यू ने इन पदों (boosted posts) के बारे में बताया है:

“मैं एक सम्मेलन में था जहां मुख्य वक्ता ने इस बारे में बताया कि हमें सभी पदों को कैसे बढ़ावा देना चाहिए। मैं उसे इस टिप के लिए एक नीम हकीम (quack) कहूंगा।”

और जॉन लूमर यह कहते हैं:

“कृपया, उस बटन का प्रयोग न करें!”

इसमें कोई संदेह नहीं है की जब फेसबुक विज्ञापन की बात आती है तब डेनिस और जॉन ये विशेषज्ञ याद आते ही हैं – लेकिन क्या वाकई boosted posts इतने खराब है?

नहीं!

यहाँ देखिए क्यों:

मैंने बूस्टेड पोस्ट पर $ 20 खर्च किए और बिक्री में 2,400 डॉलर कमाए

वर्षों से बाउंस-हाउस के बारे में मजाक करने के बाद मैंने हाल ही में यही व्यवसाय शुरू किया है।

मैं फेसबुक विज्ञापनों के साथ प्रयोग करने के लिए इस व्यवसाय का उपयोग करता हूं – और मेरे परिणाम अब तक शानदार रहे हैं!

फेसबुक पर विपणन (Marketing) निश्चित रूप से हमें व्यस्त रखता है।

अक्टूबर में कारोबार शुरू करने के बाद से, मैंने पसंद (likes) और पदों को बढ़ावा (boost) देने के लिए Facebook ads – पर लगभग $ 50 प्रति माह खर्च किया है ।

मैं सप्ताह में कम से कम एक पोस्ट को बढ़ावा (boost) देता हूं।

उदाहरण के लिए, हाल ही में मैंने वाहू (Wahoo) जल स्लाइड के आगमन की घोषणा करने के लिए एक पद बढ़ाया:

“बूस्ट पोस्ट” बटन के लिए धन्यवाद, यह मेरे पृष्ठ पर अब तक का सबसे लोकप्रिय पोस्ट था।

संख्याओं से

$ 20 के लिए, मैं लगभग 4,600 लोगों तक पहुंच गया – एक पृष्ठ के साथ जिसमें 1,000 से कम पसंद थे!

पोस्ट को बढ़ावा देने से एक पोस्ट को 71 पसंद (likes) आए – और 22 नए पेज पसंद किए गए ।

ये पसंद किए गए पेज की बूस्टिंग की लागत वसूल हो गई.

मैंने पोस्ट को प्रशंसकों के प्रशंसकों और दोस्तों को बढ़ावा दिया क्योंकि मैं निश्चित रूप से निश्चित होना चाहता था कि पहले से ही मेरे पृष्ठ को पसंद किया गया था।

यह कुछ ऐसा है जिसे सभी पेज मालिकों ने खर्च करना चाहिए।

कभी-कभी आपको यह सुनिश्चित करना चाहिए कि आपके प्रशंसकों को एक विशेष पोस्ट दिखाई दे – और इसके लिए बुस्टिंग कि मदद होती है ।

और अधिकांश लोगों ने पोस्ट देखा क्योंकि मैंने इसे बढ़ावा देने के लिए भुगतान किया था: यह पोस्ट लगभग 5,232 लोगों तक पहुंच गया.

ये मेरे पृष्ठ के लिए बहुत अच्छे परिणाम थे।

इस पोस्ट को बढ़ावा देने से पहले, पृष्ठ पर लगभग 67 कार्बनिक (organic) औसत लोग पहुंच गए थे।

पद को बढ़ावा देने के बाद आने वाले कुछ पदों के लिए कार्बनिक (organic) पहुंच में वृद्धि हुई। और यह एक पद को बढ़ावा देने के सबसे अच्छे कारणों में से एक है।

हम जानते हैं कि इस पोस्ट को बढ़ावा देने के बाद जुड़ाव बढ़ गया – लेकिन क्या उस फेसबुक नियोजन के परिणामस्वरूप कोई बिक्री हुई?

बूस्टेड पोस्ट से बिक्री

हाँ!

मेरा इनबॉक्स भर गया और मेरा फोन रिंग शुरू हो गया। पोस्ट को बढ़ाने के 48 घंटे के भीतर मेरे पास 20 पूछताछ थीं।

दो हफ्ते बाद, स्लाइड को 8 बार आरक्षित किया गया – 300 डॉलर प्रति पॉप पर!

परिणाम: बिक्री में बढ़ोतरी के लिए $ 20 का भुगतान $ 2,400 बिक्री में लाया।

नजरअंदाज नहीं।

कुछ लोग कहेंगे कि मैं निश्चित रूप से नहीं जानूंगा कि सभी किराया बढ़ी हुई पोस्ट से आए हैं या नहीं।

मैं असहमत हूं।

Facebook post – देखने वाले लोगों से सभी 8 आरक्षण आए – कोई अन्य विज्ञापन नहीं था।

और मैं अगले 4 महीनों में आसानी से 20 आरक्षण के साथ समाप्त हो सकता था।

निष्कर्ष: पोस्ट को बढ़ावा कब दे

बूस्टेड पोस्ट छोटे और स्थानीय व्यापार मालिकों के लिए अच्छी तरह से काम करते हैं।

आज, आप अपनी रुचियों वाले पदों के साथ लोगों को अपनी रुचियों, स्थानों और अन्य जनसांख्यिकी के आधार पर लक्षित कर सकते हैं।

7 सरल तरीके आपका स्थानीय व्यवसाय फेसबुक के साथ बिक्री बढ़ा सकता है

क्या आप अपने पेज पर “बूस्ट पोस्ट” बटन का उपयोग करते हैं?

हाँ या नहीं, मुझे सुनना अच्छा लगेगा।

How I Spent $20 on Boosted Posts and Generated $2,400 in Sales

Another example of how Facebook Post Boosting can grow your business. Check out this article below…

Are you using boosted posts to reach more fans on Facebook? I sure am! Check out how a $20 boosted post brought in $2,400 in sales for my business.

Source: How I Spent $20 on Boosted Posts and Generated $2,400 in Sales