Part VI: How to use Email Lists to Drive Traffic to your Amazon Store

Even in the age of social media and instant text, you never underestimate the power of a good email list to help drive traffic to your amazon store.

It is a fabulous marketing tool that can help you alert existing customer of new product launches or that their favorite products are back in stock, both of which can do wonders for your sales. But, often ignored, you can also leverage your email lists to drive traffic to your Amazon stores.

It’s pretty simple and straightforward. Rather than direct your email clickers to your website, you can encourage your customers to go directly to your Amazon store. Besides, you can up the ante by including an in-email exclusive offer to entice clicks and spruce up external traffic as well as boost sales.

Sounds all good and dandy, right? Turns out, turning your email lists into Amazon inbound traffic is easier said than done. Perhaps the biggest challenge is a building a sizeable email list. Consider the following tips to drive more traffic to your Amazon store using email marketing.

#1. Use promotions to encourage subscriptions

Again, building robust email lists is no easy joke. To collect as many credible and viable email addresses as possible, use the following tricks to encourage subscriptions to your promotional emails and newsletters:

Use forums and blogs: the key to creating high readership blogs or forum posts is to generate great content, something that offers value to the customer. Think about tips, tutorials, discounts, and how-to articles. Kick it up a notch by offering freemiums like ebooks in exchange for email subscriptions.

Use social media: you can encourage your fans to subscribe to your promotional newsletters via Facebook, Twitter, Instagram, etc.

Create explainer or promo videos: funny video clips will get subscribers clicking.

#2. Set Up Mobile-Friendly Promotional Emails

You want emails that are easy to read and take action across all devices, from smartphones to PC. Native email apps should be able to display it without losing its visual appeal.

#3. Include Videos in your Email

Video email marketing is all the rage right now, especially in the age where people don’t want to read through long, boring blocks of email texts. Video emails will get more eyeballs and engagement. However, the video should be lightweight and include a call-to-action that leads the viewer to your Amazon store.

#4. Send Personalized Emails

People are more likely to open and read through a personalized email that’s tailored to their needs. Oftentimes that means you should segment your email lists. Although personalized emails take more time, they deliver 25 pc more click-through-rates and traffic.

There you are — how to use email lists to pull in more traffic to your Amazon store. It is important that you properly optimize your landing pages and leverage the power of social media posts to build robust email lists.